We only want our client to be satisfied by growing their business exponentially. It’s our work to optimize ineffective PPC campaigns. To get the most out of your campaigns, we create a consistent message that combines the right keywords, ad messaging and site experience to produce sales.
Target very general keywords
Don’t target the right breadth of keywords
Write ad copies that are not in sync with landing pages
Bid more than is cost-effective and
Don’t give adequate attention to the target website.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.